Rakuten · Tech · 2025
Holiday
Social Series
Full film
- Client
- Rakuten
- My role
- Behind-the-scenes filming & editing
- Deliverables
- Hero video · Vertical reels
- Year
- 2025
01
The brief
Rakuten wanted to build excitement for the holidays and spotlight its message: Shop. Earn. Cash Back. They partnered with Steph Curry for the campaign, and I filmed the behind-the-scenes shoot and cut a hero video plus vertical reels.
02
The approach
I worked alongside the main production on the basketball court set, capturing Steph between takes and the crew bringing the campaign to life. Shooting quietly and quickly kept the moments natural, and I framed shots to work in both wide and vertical formats.
03
Delivered
A behind-the-scenes hero film and vertical reels for Rakuten’s holiday social rollout.
The
vertical cut
Steph x Rakuten BTS: cut for Instagram and TikTok. Tap to watch with sound.
Next project
Violet Jersey
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